Often, especially when working for larger organisations that need to go through a procurement process I get asked why our rates seem so high. They can hire SQL people from the global outsourced companies at 3-4 times less, and even go to general local consultancy practises for 1/2 of the rates.
The preferred solution to a lot of this trouble is to move away from charging by hour and to charge for results. Its super hard to do a lot of the time when people are so used to watching per hour costs rather than the quality and overall business value.
Here are two of my favourite memes doing the rounds.
“There is Always Someone who will do it Cheaper”
Another favourite line floating around the last while is
“If you think hiring a professional is expensive, wait until you hire an amateur”